how to make ebay main item description template

A maximum of 2% for transaction defect rates.

Are you above or below this average? Can you set a goal for the future?ĮBay has also released benchmarks for other statistics on the dashboard: What should you do with these numbers? Benchmark it against the average e-commerce conversion rate of 2-3%. A more detailed guide to find sales conversion rates, with screenshots, can be found here. You can track these statistics over time, as you brainstorm, test, and evaluate new ways of increasing sales.

Note your click-through rate and sales conversion rate.

Set the date range of the report to the past three months.

Click 'Performance' on the top left menu bar.

Checking your Baseline Conversion Rate on eBayĮBay can help you track your sales conversion rates over time in its seller hub. Before that, it would be good to check your own baseline conversion rate, to get a better sense of where you are on your journey to better eBay performance. In the following sections, we'll be going through some tips and tricks on how to rank better on eBay search results.

The listing terms of service, such as your return policy and handling time.

The quality of your listing (description, photos, and so on).

How closely the listing matches the buyer’s search terms.

It is apparently designed to 'show the most relevant listings, taking into account the things our users find most important when they're deciding what to buy', and accounts for factors such as: It's slightly outdated, but can give you an excellent overview of Cassini.ĮBay has also released some information on their Best Match ranking system. However, we found this 2013 Youtube video, with SEO author Todd Alexander breaking down the mechanics of the search engine. Little information is available on Cassini, because eBay tends not to release it. It determines whether and in what position your listing is shown to users.

Meet Cassini, eBay's very own search engine. Try it free → Cassini: eBay Search Engine Optimisation

How to make ebay main item description template